[NEWS] Philly and Project HOME announce new awareness campaign for homelessness
A bracing wind shot through Dilworth Plaza on Tuesday morning as Center City District and Project HOME leaders gathered to announce a campaign to place ads in bus shelters that offer help to homeless people.
The cold was a reminder of how it feels to live uncovered on the street, as if campaign organizers from Project HOME and the Center City District understood that the best way to discuss homelessness was to present their ideas in the late-fall chill.
“As we know, it’s really cold outside,” said Sister Mary Scullion, executive director of Project HOME, a nonprofit that aids the homeless. “And today, new people will end up on our streets. How can we best communicate to them where they can get shelter and a meal?”
The answers, she said, were the 70 bus-shelter (also called transit-shelter) ads — 50 digital, 20 print — that are being placed throughout Center City this week. In the ads, five people who were once homeless impart the message to those who currently are living rough: “Your story doesn’t end here. I know because mine didn’t.”